Drop 01 is coming

We stayed out until the streetlights came on.

Alana Club makes clothes about growing up outside, in a neighbourhood where the game only ended when someone shouted from a balcony.

Tell me when it drops See the three prints

Back of a washed black oversized T-shirt at dusk under a lit streetlamp, printed with two kids saying goodbye — Preview: “Same time tomorrow?” back print

Preview: “Same time tomorrow?” back print

An alana is the empty lot where everything happened.

Every neighbourhood had one. You showed up after lunch, somebody brought a ball, and the game ran until the streetlights came on and a voice from a balcony called you in.

Nobody made plans. You said the same thing every evening: same time tomorrow?

Alana Club makes clothes about that feeling. Each piece carries one scene and one line you have heard a hundred times.

Drop 01 · three back prints

The Neighbourhood

One afternoon in three scenes, from the first count against the wall to the last call home.

Back of the T-shirt in daylight, printed with a kid counting against a wall while others hide behind a tree and a car

Afternoon

98, 99, 100!

Face to the wall, eyes shut, counting as fast as you can get away with. Everyone else is already behind the parked cars.

The full print: hide and seek under a tree

The print, as it goes on the back

Dusk

Same time tomorrow?

The ball goes home under one arm. Nobody says goodbye. They say this.

The full print: two kids parting under a streetlamp

The print, as it goes on the back

Back of the T-shirt on a quiet street, printed with a streetlamp, a football and a mother calling from a balcony

Lights on

Be home by 8!

The streetlamp is on, the ball is still in the road, and your mum is on the balcony. Game over.

The full print: a streetlamp, a football and a balcony

The print, as it goes on the back

The tee

Oversized, heavyweight cotton in washed black.

The front

Only the chalk wordmark, centred on the chest.

The back

The club badge under the collar, then the full scene.

These photos are previews of the designs, not the finished shirts. We are sampling now. Sizes and price go to the list first.

We’ll shout when it drops.

One email when Drop 01 goes on sale. Nothing else.